Partnership with travel aggregators for integrated rewards.
The Convergence of Loyalty and Aggregation: A Definitive Guide to Integrated Travel Rewards for Niche Demographics Word Count: Approx. 10,000 Introduction: The New Era of Travel Loyalty The travel industry has undergone a seismic shift in the last decade. Gone are the days when a traveler visited a single airline’s website or a brick-and-mortar travel agent. Today, the modern traveler, regardless of age or profession, begins their journey on a metasearch engine or an Online Travel Agency (OTA) like Booking.com , Expedia , Kayak, or Google Travel .